Understand Your Customers

Customer-centric retailing is here to stay. Once the practice of only large well funded retailers, customer-centric retailing is now best practice for retailers of all sizes and segments. Understanding who your customers are, how to divide them into actionable segments, and how to measure promotions and campaigns directed at those segments is the core of customer-centric retailing. The PivotLink Customer Performance Management application is designed to address questions such as:

• Who are my best customers? What do they usually purchase? How often?

• How can I improve my 1st to 2nd purchase conversion rate?

• Are there characteristics of a first purchase that indicates how loyal a customer will be?

• What are my different customer segments buying?

• What can I offer to lapsed customers to entice them to re-engage?

• How do my customer segments behave across all of my channels?

• What external data sources are available to augment my own customer data?

Business User Focus

PivotLink's Customer Performance Management application is designed with the marketing user in mind. Using an intuitive interface, users can quickly identify actionable customer segments, refine segments for further evaluation, save and export segments for deep-dive analysis in RetailMetrix, or export segments to popular marketing automation systems to execute campaigns.

Integrate with existing Marketing Automation systems.

Creating actionable customer segments is academic unless you can use them in your daily marketing operations. PivotLink's Customer Performance Management application has out-of-the-box integrations with systems such as Responsys, Unica, and ExactTarget to improve your marketing effectiveness by leveraging the investments you already have in place. 

Customer Performance Management, RetailMetrix and Retail Big Data Library

PivotLink's Customer Performance Management application works seamlessly with our RetailMetrix reporting and analysis application. Any customer segment defined by Customer Performance Management is automatically saved as a customer filter in RetailMetrix, allowing the user to quicky apply the analysis power of RetailMetrix to any segment, giving you unprecedented insight into that segment's purchase behavior, campaign response, demograpic profile, and social activity metrics. 

Using PivotLink's Retail Big Data Library, marketing teams can augment their own 1st party customer data with information from census, social media, economics, weather, and other 3rd party data sources. PivotLink's Retail Big Data Library makes it easy to add additional information to your customer records allowing you to segment your customers into more relevent and actionable groups.